boycotting the d3x

boycot the nikon D3X.

why? while the 24.4 megapixel nikon d3X may be the greatest nikon, it is not worth $8,000. over-speculation and inflated market value just sounds waaaay too familiar given the current state our nation’s finances.

even if you shoot fashion / advertising / landscapes for a living and would normally use a medium-format digital back, chances are you probably have tons more life in your big guns and see no reason to sell it

nikon is leveraging efficiency, bulk purchasing, average fixed costs, and advantages due to expansion from 18 months of d3 production. i’d bet the new nikon d3x is cheaper to make than the d3 back in 2007.

here’s the big question: does twice the resolution mean twice the price AND twice the value?

to answer, let’s do some quick math.... figure wholesale for the larger sensor size might be $400 or perhaps $1,300 retail. that might justify a $5,500 price tag, not $8,000.

you can get a d3 for about $4,200. the d3x is about twice that, yet has only half the frame rate and 1/4 of the ISO performance as the d3. if image resolution is your bag, you could buy a decade’s worth of film for $8,000.

wait until it drops to about $6,000 next year, then consider it.